Sarah Herring

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Senior Associate

Sarah works with educators, entrepreneurs, funders, and advocates to elevate new ideas and models that are transforming American education. At Whiteboard Advisors, Sarah supports the strategic communications team with planning, managing, and executing thought leadership and brand-building campaigns.

Sarah’s unique blend of digital marketing and education policy expertise has been a powerful asset to nonprofits, startups, and think tanks – as well as higher ed and K-12 accreditation agencies and non-profit membership organizations. Today, Sarah advises on traditional and digital media campaigns, drafting blogs and marketing collateral, as well as logo development and branding.

Sarah’s experience supporting early-stage organizations began when she first worked with a health IT start-up company in Arlington, VA, managing marketing and external relations. Sarah holds a credential in Digital Marketing from General Assembly and is a graduate of North Carolina State University, where she earned a B.A. in Communications with a public relations concentration and a Journalism minor.