W/A Expands Advocacy Team with Former Teacher and Policy Expert

Sarah Herring

WASHINGTON, D.C. and Silicon Valley—Whiteboard Advisors, today, announced the addition of Matt Pickering as Vice President. A former teacher with deep experience at both the district and state levels, Pickering will help clients navigate state policy and identify growth opportunities across K12 and higher education.

Pickering comes to Whiteboard Advisors with over a decade of experience in education sales and advocacy. Most recently, Pickering worked for ACT, Inc., where he oversaw state and local partnerships in the western region of the country and supported with K12, higher education, and workforce development policy and strategy. Prior to joining ACT, he managed national accounts for the Northwest Evaluation Association (NWEA), overseeing acquisitions and maintenance for large national organizations in the education market.

“Matt’s experience in both K12 and higher education will be of huge value to our clients,” said Whiteboard Advisors co-founder, Ben Wallerstein. “As a former classroom teacher, Matt’s commitment to improving student outcomes is directly aligned with Whiteboard’s mission, and brings a critical perspective to companies and entrepreneurs hoping to achieve greater scale.”

For four years, Pickering led Colorado’s chapter of the Association for Supervision Curriculum Development (ASCD), a global professional development organization dedicated to empowering educators with innovative tools and services to support student success. In addition to his work in the West, he has worked with school networks like KIPP and national education organizations, like Teach for America. Pickering began his career in education as a middle school teacher in Richmond, Va., where he taught grades 6-8.

“At Whiteboard Advisors, we pride ourselves on taking a hands-on approach to our work with clients, which means spending as much time as possible in the field with school district, college, and university leaders,” said Anna Edwards, Senior Vice President and head of Whiteboard Advisors’ advocacy practice. “Matt’s presence in Denver, and familiarity with the issues that our clients care about nationwide will enable us to serve clients better than ever and substantially expand our reach.”

Whiteboard Advisors helps clients navigate complex policy issues and works with them on marketing and communications strategies. Whiteboard’s weekly newsletter, Whiteboard Notes, is read by thousands of education experts and commentators. Whiteboard also publishes Education Insider, a free monthly report that provides real-time insights on federal education policy trends, debates, and issues from the handful of decision makers who are driving the process.

The appointment of Pickering as Vice President is effective immediately. For more information, visit www.whiteboardadvisors.com.„Ι


About Whiteboard Advisors„ Whiteboard Advisors is a multidisciplinary agency specializing in business development, complex research, and communications for highly regulated markets like education and health and wellness. Our team of policy wonks, geeks, and storytellers brings an unmatched understanding of the political and policy landscape to bear on corporate strategy. With offices in Washington, D.C., Silicon Valley, and Denver, we help our clients navigate policy and regulatory matters, conduct policy and market research, and implement creative communications strategies. www.whiteboardadvisors.com